A rapidly growing drive-thru coffee company with Arkansas roots is expanding its footprint in Fort Smith, pairing its latest grand opening festivities with community-focused promotions, substantial charitable giving, and the debut of its seasonal drink lineup. The new stand is preparing to welcome local patrons with special promotional incentives designed to introduce the brand's unique service model to the area.
The newly established 7 Brew Coffee location, situated at 4520 Phoenix Ave., is inviting area residents to take part in its designated "Swag Day" celebration on Saturday, Sept. 12. Throughout the extended event, which is scheduled to run from 5:30 a.m. to 11 p.m., the beverage drive-thru will distribute a complimentary 7 Brew branded T-shirt to every customer who orders a large beverage from the stand.
This latest establishment marks a key step in the continuing regional growth of 7 Brew, an enterprise that traces its origins back to Rogers, Arkansas. By opening an additional drive-thru beverage location in Fort Smith, the company is reinforcing its operational presence within its home state while extending its signature beverage concepts and service approach to local commuters and beverage enthusiasts.
Company leadership highlighted the significance of growing within the state where the brand first began. Jacqueline Dorris, who serves as the community manager for the Fort Smith 7 Brew location, expressed enthusiasm regarding the company’s continuing Arkansas development in an official statement, emphasizing that the brand remains dedicated to cultivating kindness and bringing positive energy to motorists through its specialized drive-thru atmosphere.
In addition to expanding its commercial footprint, the beverage chain integrated a major philanthropic initiative directly into its Fort Smith launch. As part of its corporate "Caffeine for a Cause" program, the new Phoenix Avenue location organized a multi-day charitable initiative in late August to support local vulnerable populations ahead of its official promotional push.
The fundraising effort took place over a donation weekend held from Aug. 28 through Aug. 30. During this promotional period, visitors stopping by the drive-thru stand were given the opportunity to sample 7 Brew beverages under a pay-what-you-want pricing model. Rather than paying fixed menu rates, patrons contributed voluntary donation amounts of their choosing, with all proceeds earmarked specifically for a local non-profit organization.
Through the weekend-long donation drive, the Fort Smith location succeeded in raising a total of $16,303. The entirety of the funds generated was directed to the Fort Smith Children’s Shelter, providing substantial financial resources to assist the organization with its core operational initiatives and community programming.
The shelter’s leadership praised the initiative and emphasized the profound impact that community contributions have on older youth under their care. Jensen Long, the director of development for the Fort Smith Children's Shelter, noted that providing supportive resources to young individuals transitioning out of the foster care system represents one of the most critical forms of assistance the surrounding community can offer, ensuring these youths do not face the daunting transition to adulthood without backing.
According to Long, the funds generated through the 7 Brew opening will be allocated toward practical assistance programs that foster self-sufficiency. These include securing stable housing arrangements, teaching essential everyday life skills, offering dedicated mentorship, and delivering positive encouragement to young adults who are aging out of foster care and working to establish independent lives.
Dorris also underscored the importance of this community alliance, stating that the Fort Smith team took immense pride in extending its foundational mission of community service into a direct, meaningful partnership with the Fort Smith Children's Shelter as the business becomes an active local stakeholder.
Alongside the charitable giving and the upcoming Swag Day promotion, the launch of the Phoenix Avenue drive-thru coincides with the official introduction of 7 Brew’s broader fall seasonal menu. The timely rollout allows local customers visiting the newly opened stand to explore several limited-time autumn flavors alongside the regular beverage menu.
The seasonal collection incorporates traditional autumn flavor profiles, featuring several pumpkin-infused offerings for coffee and dessert lovers alike. Among the highlighted seasonal items is the Original Pumpkin Blondie, a flavored coffee creation, alongside the Pumpkin Roll Shake, which offers a rich, autumnal blended beverage option.
In addition to pumpkin profiles, the autumn menu highlights apple and spice combinations across several drink formats. The lineup includes the Caramel Apple Pie Macchiato and the Apple Butter Chai Latte, both designed to capture classic fall culinary pairings. For those seeking chilled energy alternatives, the seasonal selections also feature the Drizzled Apple 7 Brew Energy Frozen Chiller.
Between the upcoming T-shirt giveaway on Sept. 12, the successful five-figure contribution to the Fort Smith Children's Shelter, and the arrival of autumn seasonal offerings, 7 Brew Coffee's Phoenix Avenue opening represents a multi-faceted push to firmly integrate the Arkansas-founded beverage brand into the Fort Smith community.
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